This video from James Allen at Bain & Company emphasises that sustainable growth challenges both emerging insurgents and established multinationals. Bain's research suggests that retaining a founder's mentality—characterised by an insurgent culture, an owner's mindset, and a frontline obsession—is crucial for sustainable growth. Only about 10% of companies manage to outgrow their markets significantly, and internal issues, rather than external market conditions, often derail growth ambitions.
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