In this YouTube video on strategic planning, Roger Martin articulates the distinction between strategy and planning, emphasizing the importance of a coherent, outcome-focused strategy over mere planning. He argues that while planning has been a long-standing practice involving the enumeration of intended activities, strategy is a more recent discipline. Strategic planning, as commonly understood in the business world, often lacks a genuine strategic component, being merely a collection of intended actions, such as improving customer experience or launching new initiatives.
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