Privacy policy

What I collect

Your email address, which form you used (newsletter or free sample) and when you signed up. If you buy from the shop, the details needed for your order, such as your name and organisation. The email service also records whether my emails are delivered, opened and clicked.

Why

To send you what you asked for, such as a free sample, and my newsletter, Managing for Simplicity. The sign-up form tells you this before you subscribe, and I rely on the consent you give by ticking the box.

Who handles it

Emails are sent through beehiiv, which stores your details on my behalf. If you book a call, Microsoft Bookings handles the appointment. I don’t sell or share your details with anyone else.

Website statistics

I measure how this site is used with Plausible Analytics, which reports totals such as pages viewed, where visitors came from, country, device type, files downloaded and forms completed. Plausible uses no cookies and stores nothing on your device. To count unique visitors without identifying them, it uses a coded form of your IP address and browser details that changes every day; your IP address itself is not kept. It does not follow you across other websites. I do this because I have a legitimate interest in running and improving this site.

The diagnostic

The Business Execution Canvas Diagnostic is run on diagnostics.structuredcollaboration.com and has its own privacy notice, which explains how assessment data is stored and used.

How long I keep it

Until you unsubscribe. Every email has an unsubscribe link, and when you use it you stop receiving emails from me.

Your rights

You can ask to see, correct or delete the details I hold about you, or withdraw your consent at any time. Email alex@alexmcdonnell.com. If you’re unhappy with how your details have been handled, you can complain to your local data protection authority.