The Business Model Canvas (BMC), developed by Alexander Osterwalder and Yves Pigneur, provides a clear visual framework to articulate how an organisation creates, delivers, and captures value. It has become an indispensable strategic tool for startups, innovators, and corporate teams alike.
While the BMC offers strategic clarity, it doesn’t address how the organisation can execute what it designs. It assumes that once a business model is articulated, the necessary organisational capabilities will naturally align behind it. Experience suggests otherwise.
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